Dahiana Porto
January 31, 2024
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5 min read
Currently, data-driven marketing sets the global pace. While this statement holds true, we must not forget that the human and artistic component is fundamental. So, is marketing an art or a science? The correct answer is that both assertions are valid and feed into each other.
Marketing is an art because it seeks to understand human behavior through sensory stimulation, appealing to feelings and emotions with a creative approach. It is a science because it aims to measure the impact of specific actions to optimize investment and make better business decisions.
Despite the definition of marketing encompassing both art and science, this article will focus solely on the artistic facet. Let's explore four cases where the artistic can become a source of inspiration for any marketer. This post will delve into the first two aspects, while the second part will cover the remaining two.
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