Dahiana Porto
January 31, 2024
•
5 min read
This course is a fully technical introduction to Digital Marketing and its comprehensive aspects.
The following topics are covered:
1. Marketing Fundamentals
2. Value Proposition Canvas
3. Buyer Persona
4. Sales Funnels (AIDA and AARRR funnel)
5. Inbound/Outbound Marketing
6. Content Marketing
7. Growth Marketing
8. Digital Analytics (Conversions - Objectives - Metrics)
9. Vanity metrics, DAU, MAU, WAU & Stickiness
10. Conversion Strategies and Customer Retention
11. Behavioral Economics
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